Blog Writing Tips for Creating
Content is an essential part of establishing a good online presence. Writing blog articles is one of the most effective ways to expand your small business’s content. By posting new blog entries regularly, you’ll have new material for your email newsletters and a lot more chances for your website to rank in relevant search results.
Isn’t it fantastic? However, creating two to four blog entries every month can be difficult, especially if you are a business owner or part of a small team that doesn’t have a full-time writer on staff. It’s easy to suffer writer’s block and spend too much time staring at an empty page.
So, in order to help you be more effective in your blogging endeavours, we’ve compiled a list of our best blog writing recommendations. Continue reading to begin boosting your blogging technique right away.
Selecting Your Topic
Before you begin writing, you should decide what you want to discuss in the piece. If you’re writing for your clients or a customer, take a look at their website and consider what topics can be written. Make a list of 10-15 subjects to cover so that you have a large backlog of ideas to pick from when it’s time to write a new blog post.
Write An Outline
If you have done your research regarding your topic, make a note of the important ideas in the articles you have read, then classify them into common themes or arrange them in a chronological order to develop your outline.
For example, if you’re writing an article on optimising your local SEO, you’d want the post to take the reader through a step-by-step procedure to explain this to them.
Keep in mind that the outline you create is not permanent. Once you start writing, you may always elaborate on particular aspects or eliminate concepts that don’t make sense.
Understanding Search Engine Optimisation (SEO)
Blog articles are an excellent resource for increasing traffic to your website via search engines. Each article provides a chance to optimise for keywords that you would not be able to optimise for on a static page on your website.
The most crucial aspect of SEO for blog posts to remember is that you should always write for people first. Search engines adore material that adds value to readers’ lives. Make certain that you’re writing about a topic that people want to read about and that your post is a useful resource.
Having said that, you should continue to pay attention to keywords as you write. A little keyword research before you begin may go a long way. Find a few keywords that people frequently look for and include them into the article’s content.
Just remember, make sure you write the keywords naturally, as, if forced, it will sound unnatural and Google will not like that. Remember, we are writing for our readers first and foremost.
Learn how our SEO services can help your business develop online over time.
Make Your Content Easy To Look At
As you begin to create your material, make sure to break it up using bullet points or sub-titles. People online tend to skim rather than read content word by word. Paragraphs should be no more than 5 sentences long, and if you’re writing an instruction step-by-step guide, divide them into bullet points to make them simpler to read. Formatting the text in this way can also help with things such as schema markup – more on this in a future blog post.
This is a useful tip for if you have a WordPress website, you can use the Yoast SEO plugin to calculate a readability score for each blog post you create.
Use Images to Support Your Point
Images visibly break up the content of the piece, making it easier for readers to scan. They might also assist in illustrating the point you are attempting to convey. When citing research or particular data in your piece, attempt to add a chart or graph that visualises the data.
Add A Call To Action
When you are near the end of your blog, tell your readers what you want them to do with the information you’ve provided. A call to action is an excellent concept to add (CTA). Take note of your CTAs. Rather than forcing someone to buy from you right away, attempt to persuade them to take a tiny step within your sales funnel. It may be a CTA asking them to subscribe to your email newsletter or call you for more information.
Read, Read Again & Triple Read
Finally, when you’ve finished a blog, save it and return to it later with a clear head and fresh eyes. Check it for grammatical problems and make sure you’ve made your ideas clearly, with points flowing logically one after the other.
It is difficult to review your own work, but there are a handful of handy tools that may assist you like Grammarly or ask a colleague or a family member to proof-read your work for errors and to ensure that it flows well.
Regularly posting content is one of the finest investments you can make in the long-term growth and health of your website. If you’re having problems getting started with content marketing, or if your website isn’t catching leads and helping your business expand, The Spark Agency can assist by optimising your SEO content and writing bespoke blog posts for your business. Get in touch with us and see how we can help. Or otherwise put these blog writing strategies to use.