SEO For Dummies

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An Intro to SEO

What is SEO? It is a process of improving your site’s visibility in the search results when using Google, Bing, and other search engines. The term SEO stands for Search Engine Optimization, which means making your website more visible to people searching for your products. Having high visibility in a search engine will result in an increased chance of attracting customers and attracting new ones to your site. Oh, and did I forget to mention that this strategy is FREE! Even though it’s free, it, unfortunately, has some challenges. Results take longer to appear and you have to wait longer to get them. However, this is still an important part of marketing and it is great to use if you are on a lower budget.

Organic Search results vs Ads

What’s the difference between organic search results and ads? You can tell the difference when you type something into Google and run a search. If you see a small black bolded text next to it saying AD, this is called PPC, or Pay Per Click. We have another devoted Blog for this. These are businesses paying for their ads to be on top of the search results and for you to become a potential buyer. You will always know what is organic since there is no bold text next to it and they are usually under these ads.

Bots and Crawlers

Search engines such as Google and Bing use things called bots, so try to imagine these bots like small web spiders. They crawl the website for any information on your site, collect the data and store them in an index. Try and think of the index as a library, you can pull whatever book you want and read it. The same applies to the index, so what you type into a website like Amazon or a search engine like Google, you are picking what you want to see and you can read it at the moment in time.

Let’s wrap up shall we

So to sum up, SEO is at the heart of a marketing strategy. Once you understand what your website users want, you can implement that knowledge across your campaigns and target that target audience specifically, meaning your website and business will grow over time.