What are Site Backlinks?

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Home » Site Backlinks & Why It’s Critical For SEO

So what are backlinks?

Backlinks, which are also called inbound links, are links from one website to another. As these backlinks are considered a vote of confidence by Google, they can enhance your ranking within the Google Search results and help out with your SEO.

In the early days of backlinks, people bought high volumes of links that gave them an advantage over their competitors. Nowadays, Google is much smarter and buying links is not an option since you can now be penalised, or your web ranking could even disappear from the Google search results.

Why is choosing the right site to show your link important?

Link placement on the right sites is not only important, but can mean the difference between getting real traffic and ranking well on Google, or getting no traffic and your link showing up on irrelevant or spammy sites. When thinking about link building, you would want to find sites that are relevant to your business or products. In addition, you should also only look for sites that are authoritative & trustworthy; perhaps they have an article related to your area of expertise or the product you sell. Think of things like local business directories, news outlets etc. Having just one backlink on a site like this could be more beneficial than having 100 links on multiple different sites that aren’t relevant to your business. Google will be able to determine how reliable these sites actually are and will reward your rankings accordingly.

Once you have found the site you want your backlink to show up on, it’s just a case of contacting the people who run the site & asking them to show your link on their site. It’s important to remember that you will need to have something to offer to make this worthwhile; could you provide a quote for an article? Or could you look to build listings on a business directory?

So how can The Spark Agency help with my backlinks?

We can perform backlink audits of your site to determine which sites your links appear on and how healthy they are. In addition, we can evaluate what red flags may emerge on the site & work to improve these areas as well. This process is called disavowing. Removing these links from spammy or irrelevant sites can help you optimise your SEO and help your site to organically grow to its full potential. So why not begin your Online marketing journey with us today?

Here at The Spark Agency, we have an exceptionally friendly team with years of experience and a deep understanding of all things digital marketing related, you can meet the team here. We offer multiple packages to help websites grow online including SEO, PPC & Social campaigns.

If you are interested in reaching a greater audience online with your local business, please don’t hesitate to contact us! We will be more than happy to help you with your online digital marketing journey today!