PPC is the perfect solution to appearing in front of potential customers when they're ready to buy
PPC is pay per click advertising – this is the act of paying to get in front of a customer at the exact point they’re searching for something you do, sell or offer.
Our PPC management services, covering remarketing, ad copy creation, bid optimisation and on-page activities can help you achieve your online marketing objectives.
Our PPC Services
PPC management for small businesses
What's involved in the services?
Using Google and Bing Ads, this service is there to provide instant visibility for businesses on targeted search terms and keywords.
We structure accounts in a way that allows us to trial new keywords easily, removing them if they are not working as well as others.
We’ll also test different messaging in ads to see which best resonates.
Who is this service for?
This is a great service for businesses looking to drive traffic to their site quickly and in a more targeted way.
A consistent media spend will be needed though to maintain traffic levels, as this does not impact organic rankings.
PPC is a very time-heavy activity, so this package takes all ad management off your hands and into ours.
What you might want to know about PPC
Got further questions, then be sure to get in touch.
What is PPC?
PPC stands for “Pay Per Click| and is a model of online advertising where the advertiser only pays when someone clicks on their ad! PPC works in such a way where you have to bid for ad placement within search engines and their display networks, appearing based on things like search terms or other tracked triggers.
What is PPC ad spend?
PPC Ad Spend is the amount of budget you put into your pay per click advertising – something you can decide on multiple levels throughout your campaign build. You can have daily allowances, lifetime budget caps and more.
Where can you advertise with PPC ads?
With PPC you can have your ads appear in many placements for which you have total control. Google Ads, for example, allows you to appear within search results, across Google properties and across its Google Display Network. Similar to how Bing has ad placements too.
What factors determine PPC costs?
The price of your PPC and CPC (cost per click) can be determined by the keywords targeted, the competitiveness of the search terms or real estate, your quality score, seasonality and more.
Does PPC help SEO?
Pay per click (PPC) doesn’t directly impact search engine optimisation (SEO), but it does indirectly help your SEO campaigns. Investing in both can help you have a well-rounded marketing campaign to grow your business online.
from a premier Google partner agency
Our PPC experts will conduct thorough keyword research based on your services, industry, brand, surrounding business landscape, and campaigns you’re set to run.
The keyword research is the data you’ll use to drive all your PPC ad campaigns, it’s this research that will ensure your adverts, and therefore your offerings, are seen.
Without effective keyword research, your ads won’t be seen and return on investment will be minimal. Let us manage it for you.
PPC Google & Bing specialists
The creation of your ad campaign is a really important step in the process of setting up PPC. Not only do you need to appeal to searchers, but you also need to prove your worth to Google or Bing themselves – the search engine.
Our PPC services will cover this for you, from setting up your account, through to setting up your budgets for your businesses successful search marketing campaign.
Day-to-day management of your activity
Managing your search marketing campaigns to ensure they’re successful, on trend and performing is a big task and one you should check on daily – as part of our affordable PPC packages, we’ll look at things like; negative keyword removal, new keyword expansion, adgroup expansion, bid optimisation, adcopy split tests and more, all in an attempt to ensure your ads never underperform and you always look to receive an effective return on investment.
PPC Case Study
We grew their business presence through PPC
“…I just wanted to say thank you for what you and your team are doing for our company… they continue to amaze and impress me.”
The main aim for this client has been to bring more traffic through paid channels and helping them become more “online” as a business.