Social media marketing is a great way to get your business in front of local and national targeted audiences
Everyone is on social media in one way or another, so what a great set of platforms to use to market your business and run some super tailored advertising built around business objectives! Right?
Our social media management services, covering campaign set up, audience research, optimisation and more can help you get in front of niche audiences and see a great return on investment.
Our Social Media Services
Affordable Social Media services for businesses
What's involved in this serivce?
Advertising through social media a perfect way to target potential customers, identifying who they are through in-depth audience research and attributes available through social media platforms.
This package uses audience research to inform ad campaign strategy, seeing the setup and optimisation of these campaigns from start to finish, testing different creatives, messaging and more, helping your business learn and adapt to your online audiences.
Who is this service for?
This social media advertising service is great for those businesses who want to become more visible on social media quickly, and to target a specific audience across the many platforms.
This service is for those who’d like our experts to set up, run and review the ad campaigns, and who can inject a consistent media spend to do this with.
So if you’d like to nail your audience targeting, social media advertising and these services are for you.
Social Media FAQs
What you might want to know about Social Media Marketing
Got further questions, then be sure to get in touch.
What social media platforms should my business be on?
Where your business sits in the world of social media is very much up to you – ultimately, you want to be where your audience is and understanding that comes from a bit of research! Some channels, like LinkedIn, are more B2B focussed, where others like Instagram are more B2C focused.
A presence on all platforms with a clever strategy for each means plenty of awesome opportunities for your brand, but only if you can commit time to them.
What should I post on social media?
What you should post on social media very much depends on your audience and your services/products, but it’s safe to say that if you just go in with a hard sell, it’s not going to go down too well.
Post a mix of content types, and try to define at least three content themes to help dictate your social media content.
Where can you advertise with social media ads?
With social media advertising, you can advertise across each of the platforms. Facebook allows you to advertise across Facebook, Instagram, Whatsapp and Messenger, you can advertise on Twitter, LinkedIn, TikTok and Snapchat too.
Each platform has different ad managers, something we can help you set up and manage.
How much does it cost to advertise on social media?
Asides from the cost of time (which is something you can hand over to us) and expertise (we’ve got that too), each platform for social media advertising has different minimum ad spends – but overall, it’s up to you how much you spend – just make sure you have a super targeted audience and campaign set up to accompany your pockets.
Let’s Start Something New
Finding your target audience
The development of your social media marketing relies strongly on targeting the right and best audience for your goals and objectives. In fact, this kind of audience research informs all elements of your social media strategy.
Our thorough approach to audience research will help you and us to craft relevant ad messaging and campaigns structures that will mean a tailored approach.
Let us help you narrow your focus, whilst expanding your reach with extensive social media audience research.
Social Media Campaign Set Up
Facebook, Instagram, Twitter, LinkedIn & more
The creation of your ad campaign is a really important step in the process of setting up social media marketing. Not only do you need to appeal to social media users, but you also need to prove your worth to the social media platforms themselves, appeasing the algorithms and following best practice.
As a social media marketing agency, we’re able to set up campaigns for you, from setting up your budgets, through to optimisation, split tests and ad performance reviews.
Day-to-day management of your budgets
Managing your social media campaigns to ensure they’re successful, performing and hitting the right audiences is a big task and one you should check on daily.
As part of our affordable social media services, we’ll look at things like the distribution of budget across higher performing ad sets, meaning your money is spent in the best way possible to see a return on investment rather than left to dry up.
Remarketing On Social Media
Day-to-day management of your activity
Social media remarketing or retargeting works by connecting you, as a business, with those who’ve already interacted with elements of your brand across your website or social media channels.
We can help set up advertising campaigns to help you remarket to people who’ve been on a certain page on your site, who’ve liked your pages or who’ve watched a certain percentage of a video you produced. As well as transforming these people into targetable audiences.
Social Media Case Study
We used an effective social media marketing strategy to help...
With a goal set to increase awareness and reach of a series of training courses and qualifications ran by the organisation, we developed a social media strategy to help raise awareness of a selection of courses using a variation of Facebook audience targeting methods, including customer lists, lookalike audiences, remarketing and saved audiences.
In just one month we achieved some amazing results.