PPC For Beginners

Pay Per Click advertising is a great way of getting in front of a targeted audience. Learn with us.

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PPC say what? 

PPC stands for pay-per-click, a marketing strategy in which advertisers pay a fee each time one of their ads is clicked on. This is essentially a way to buy visits to your website, rather than trying to earn them organically like SEO.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s result when someone searches for a keyword that is related to their business. As an example, if we bid on the keyword “The Spark Agency,” our ad would appear at the top of the Google results.

Well if I can bid for any keyword that’s cheap and relevant I can make loads of profit? 

Well not exactly. In the beginning, this was the case but Google has changed, and it will continue to change. Your website will play a vital role. Sites that are of high quality such as those with good image quality, a good user experience, a fast site load time, and authentic content, will be rewarded by Google. Each one of these factors plays a vital role in the success of your campaign. 

 So what Google does is they hold an online auction called Google Adword Auction, and they pick keywords from your campaign that they deem to be relevant. Then with these keywords, they are put into categories. You can see this from the image below. 

 As an example, both John and I want the term “Marketing trainee”. The word might cost me £2 with a high-quality score because my site loads quickly, the content is relevant, and my user experience is excellent.

 John, on the other hand, might be forced to pay £9 for a relevant keyword with a lower quality score because his website is slow, his images are too pixelated, and his content is irrelevant.


In conclusion, PPC is one of the best pieces of paid online advertising for quick fast results. If you are interested in this or need any help or advice, at The Spark Agency we are here to help, give us a call and talk to one of our friendly team members today.

Elliott Foord

Elliott Foord

Digital Marketing Executive


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